Two conversations, one wine

With the customers at the tasting:
"Ok, here's the really special one tonight. I'm sure you've had some of the McManis wines before - well this is the first time they've ever done a Pinot Noir. So, since Pinot is tricky they only made a little bit their first time out. Which is smart - the only bad thing is we don't get a lot of it to sell. So we only got sixty cases for the entire state of Virginia! Luckily, the owner of this store was smart and snapped some up, but it won't be around forever, so if it becomes one of your favorites, you'll want to act fast. I mean, how often do you find a good Pinot Noir that retails for $12? Mmm-hmm... lots of dark fruit, cherry, blackberry - and don't you love that smoke on the finish? Yeah..."

With the sister of the owner, who has worked in the shop for years:
"Here, taste the McManis Pinot Noir."

"Is it good?"

"Well, it tastes nothing like Pinot, but the thing is, it's actually really yummy."

"Laced with Syrah?"

"Probably. But hey, it's a $12 Pinot."

"Totally. We'll sell the crap out of that one."

"Sweet."